Starting a revolution
The Hong Kong beer scene was bland. Then Young Master burst into the scene with their innovative, hoppy goodness. Freshly brewed out of Aberdeen and incorporating local ingredients traditionally used in Cantonese dishes, Young Master today dominates the Hong Kong beer market. Kobo developed worked with the owner to develop the name, identity and bring the beer to market.
TAP - The Ale Project
We went on to help brand Young Master's sister project: an ale house deep in the heart of Mong Kok.