Sheraton wanted to push their hotel venues as the ideal location to hold weddings in the Chinese market. They asked us to help bridge their western brand identity with the style and needs of young Chinese Couples. We built the Beyond Happiness campaign to be more personalised, extravagant and thoughtful.
Collaterals, E-mail Marketing, Identity, Marketing
Functional and Beautiful
The campaign website was developed to help Sheraton's teams track which hotel was generating the most interest.